Wednesday, May 13, 2009

Etsy Business Topics - Building Your Feedback

Feedback is one of the most important factors for success in any line of work. When you are selling online, feedback means credibility, it can mean your customer service rating, the quality of your work, your attention to detail and your promptness in response and shipping.

Good feedback means that your previous customers are happy with their purchase from you. A large amount of positive feedback obviously means that you have many happy customers.

Low feedback can mean a number of things. It can mean that you have low sales, or that you have customers who don't feel strongly enough about their transaction or purchase from you to leave positive feedback.
Or, maybe customers just forget to leave feedback, which is more often the case. Lucky for us, there is a quick way to remedy the situation!

A few months ago I began having what I call Feedback drawings. Every month I take all of the feedback I received from the 1st to the last day of the month and assign a number to each individual feedback left. I then choose a number at
random, the number picked corresponds to a person who left the winning feedback. I send that customer a message saying that they won the drawing, announce it in my Etsy shop, send out the prize, and that's it!

OK, so how is that really BUILDING feedback? Well, I left out one small detail... When a customer buys something from me, I enclose a small card with their shipment that states the following:

" -
Enter my monthly give-away… Just leave feedback!

Thank You!"

Since I began holding feedback drawings, I have seen my feedback number increase daily!

Everyone loves the idea of getting free stuff! Customers who have just purchased items from you have an opportunity to get a freebie and all they need to do is leave some feedback?

You will be surprised at how much these cards serve as a reminders to busy customers also!
These cards can also replace your regular business cards, just add your shop address to the top of the card, this ensures that your customers visit your shop next time too!


AlyGatr said...

What a great idea! I'm happy most of my customers leave feedback, but I get frustrated when customers who are also friends or family like, oh say my own MOM, forget to leave feedback even when I nicely ask them to.

wunderbug said...

that's such a fantastic idea!

i find people are always willing to give a little when they get a little in return ... even when they've already gotten a little something already!